16:11 - 30.07.2026

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July 30, Fineko/abc.az. Adidas recorded a weaker-than-expected quarterly profit: the operating result was €574 million against the forecast of €616 million. The pressure was exerted by marketing expenses for the World Cup (€212 million).

At that, the company raised its annual sales forecast to growth of 9-10% due to high demand for football equipment and confirmed expectations for operating profit at the level of up to €2.3 billion.